Search Engine Spamming
Author and writing maven M.J. Rose has a recent blog entry about authors being slimed by search engine spamming. Not a new phenomenon, but one catching up to the writing craft.
The first perpetrators of this sleazy practice tended to be porn sites who'd load up their html with benign words, names and terms that ranked high on the most-frequently searched words lists
It was later picked up by penny-stock promoters who'd send out a news release containing the stock symbols of far better-known companies knowing that the search engines would pick them up in searches.