Monday, December 05, 2005

Don't Change, Sue.

Marketing expert and blogger Seth Godin has some pithy and relevant comments in his post "Don't Change, Sue."

While his piece uses the cigarette and auto industries as examples, his comments are every bit as relevant to music and book publishing when he says,:

"In the face of change, reactionary stuck companies don't look to marketing or innovation. They sue."

And if you ever thought correct punctuation wasn't relevant, just think of how the headline's meaning would change without the comma.

(Yes, technically it probably should be a semi-colon or perhaps a period, but with no punctuation mark at all, we have a vgery different meaning.)


Blogger M. G. Tarquini said...

We held onto three old cars forever because there didn't seem reason to replace them. Like newer models, they went from point A to point B and the cost of purchasing a new car exeeded the cost of repairing the old.

Then gas prices soared and we took a look at the Toyota Prius. So, we own a new one, have a second on order and charity gets the benefit of our old Saturns. It took innovation for us to get excited enough about a car to buy a new one.

The third car? A gas guzzling SUV, necessary but unpopular for everyday driving. We're replacing it the way we bought it - used from a fleet service.

12/05/2005 8:39 AM  

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