Drink the Wine; Read the Book; Vote for the Villain
This is a first-ever for both books and wine.
Drink the Wine: http://www.castellodavinci.com/ (see this site for the unified promotional campaign)
Read the Book: http://www.perfectkiller.com
Vote for the Villain: http://www.braxton2008.org
Dan Noreen, Proprietor, Sonoma Wine Exchange stands next to the book and wine display.
Click here for a close-up of the display, including the wording on the "Killer Wine" poster